Tinder is the most disruptive dating app to date, reaching out to over 50 million active users.
What is it in Tinder that makes it so fun and addictive to use? What is the secret of Tinder?
In the deck below I’m deconstructing Tinder to its core loop engine, revealing the true app’s reward (No, it’s not the actual date), and explaining one of the strongest feedback loops
I know from the casual gaming world – the hunter’s loop.
Got 5 minutes? Wanna learn how Tinder works? Just tap on the deck below.
* for more information on rewards and variable rewards, I highly recommend Nir Eyal’s blog (nirandfar.com), and especially this post.
