Dori’s note: This deck was written with Nir Eyal and Victoria Young.
Snapchat is one of the fastest growing social mobile apps, with 100 million daily users generating 400 million snaps a day. Pretty rad for an app who’s claim to fame is “snap pictures that disappear after 10 seconds”.
This deck aims to explain the psychology behind Snapchat. Why is it so compelling, what’s the secret for its stickiness and why it’s so addictive to use once you get the hang of it.
I find the model and feedback loop to be applicable in other services as well.
Do you have ideas for “Snapchat for X” Start ups?
Jot them down in the comments below!
What’s a deck? How do I read the article?
Just swipe right on the slides and you got it
Thanks for sharing.