Cashing In on Variable Rewards
The power of variable rewards and the effect they have on people makes them one of the strongest tools in the product designer's belt. Big companies are already cashing in. What about your products?
How Tinder made $3M With Genius “Hot State” Strategy
With the switch of a button, Tinder, the hottest dating app around, skyrocketed from not grossing to top grossing with revenue of $3M in less than a quarter. Why and how? read below.
Celebrate Good Times! (With Your Users)
Games designers know that one of the most important thing in gaming is to celebrate the player’s victories. This, however, rarely happens in non-game products. And you are about to change it.
The Secret Psychology of Snapchat
Ever wondered why people love Snapchat so much? This deck might provide some answers.
3 Gaming Tactics to Supercharge Users’ Motivation
See how the best games use a simple model to boost their user's motivation.
How to Make People Love Your Game
The free to play market is booming and the average gamer has already downloaded more games than he could ever play. Your game has to win his heart.. in super speed.
Instagram’s Killer Feedback Loop
Instagram keep users super engaged due to its killer feedback loop
The Secret of Tinder
Tinder is the most disruptive dating app to date, reaching over 50 million active users. What is it in Tinder that makes it so fun and addictive to use?